History of Social Media

Another great little infographic from the creative minds over at RedPepper in Nashville.

Ten Tips to A More Professional LinkedIn Profile

Instructions, Tips and Advice for Using LinkedIn for Job Seekers

1. Use a custom URL.  For example: http://linkedin.com/in/davidlyleford
   The primary reason you might want to use a custom URL for LinkedIn is for search engine optimization (SEO) purposes. Search engines, including Google, still seem to place some importance on keywords within a URL.
2. Your profile should be grammatically flawless
   Use simple and direct language rather than large words or complex sentences. Proofread and carefully check spelling, punctuation, and sentence structure. Your personal statement should be grammatically flawless.
   
   
3. Use updates.
   Updating your LinkedIn status is a great way to communicate to your network on a frequent and ongoing basis. If you are looking for ideas on how to do this more effectively check here:
   10 Tips For Effectively Using Your LinkedIn Status Update
4. Use a summary.
   The New LinkedIn Profile has several new bells and whistles s but the Summary remains one of the most important sections on your Profile. Why? Because it’s the only area on the Profile where you get to define yourself from scratch. Because it’s personal – it’s where people look to find out what makes you tick. Are you in command of your narrative? Does your Summary do you justice?
5. “My Website” doesn’t say much about you.

6. Your photo is your tagline
   Simply put, your profile picture matters. Don’t make the mistake of being one of the many who don’t even bother to upload one. Companies and other professionals like to attach a face to who they’re dealing with. If you ignore your profile photo completely, the impression that they’re working with a faceless, impersonal entity is increased.
7. “Experience” is much more than all the jobs you’ve had.
   The reason this works is because when you offer your experience, you’re not offering any evidence that you’re good. You’re simply calling yourself a good product with a good history and that’s the entirety of your sales pitch. When you can describe what you’ve done and your prospective employer can see that it’s good, you’re providing evidence that you’re a capable worker and you’re making it sound a lot less like self-promotion.
8. “Education” is much more than the institutions you’ve attended.

9. Optimize your profile

10. Recommend and seek recommendations

Asiana Flight 214 crash in SFO – Crises Management Case Study and Analysis

You couldn’t ask for a better case study of media fragmentation than the crash of Asiana Airlines flight 214 in San Francisco – ground zero for the invention of social media and leading example of its use.

Asiana Airlines flight 214 crashed upon landing at San Francisco International Airport on June 6, 2013. This is an analysis of the incident from a crises communications perspective, in the age of social media and the connected traveler. This great Slideshare presentation was shared via LinkedIn by my good friend, Mary Ellen Miller.

The History of Advertising: How Consumers Won the War for Their Attention

20 Fascinating Facts From the Evolution of Advertising

1) Advertising has existed as far back as 3000 BC!

2) 63% of consumers need to hear company claims 3-5 times before they actually believe it.

3) You’re more likely to survive a plane crash than click a banner ad.

4) The first newspaper ad was in 1650 to offer a reward for 12 stolen horses.

5) The first professional advertising agency was launched in 1841 in Philly.

6) Advertising first became an academic discipline in 1900 at Northwestern.

7) Unilever & JWT first partnered in 1902, creating the longest relationship in advertising history.

8) A baby formula brand was the first to sponsor a blimp (in 1902).

9) The first ad agency to launch a product was JWT on behalf of P&G in 1911, for their product Crisco.

10) The first radio ad spot was offered in 1922: $100 for ten minutes!

11) In 1929, Lucky Strike spent $12.3M on ads, the most in history to that point to promote just one product.

12) The first TV ad was for Bulova Clocks & reached 4000 TVs.

13) In 1946, the U.S. had 12 TV stations. By 2011? 1,700.

14) Caller ID has been around to spot telemarketers since 1981.

15) In 1993, the entire internet had 5 million users — or 0.45% of Facebook’s current user base.

16) The first email spam was sent by Canter & Siegel law firm in 1994.

17) In 1998, the average consumer saw 3,000 marketing messages per day.

18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials.

19) In 2011, there were over 1 trillion pages online. That’s 417 pages for every 1 person!

20) Google’s Eric Schmidt cites that “Every 2 days, we create as much information as we did from the dawn of civilization up until 2003.”

Self Freezing Coca-Cola… Yes this actually works.

My co-workers and I had heard of this trick before and had to try it ourselves. After a couple failed attempts and some research into tips & tricks we finally got the desired results. Still blows my mind!

This project was inspired by the viral YouTube video: “How to Chill A Coke In just a second!!” and the process of nucleation was inspired by “Self-Freezing Coke – Crazy from Kong!“

5 Key Elements of Viral Content

Mark Smiciklas from Intersection Consulting and author of The Power of Infographics, designed this helpful infographic The Five Key Elements of Viral Content.

The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online?

In researching the content for this infographic I came across a post in my Delicious archive that helps answer this question. Leo Widrich over on the Buffer Blog wrote a great post about what makes content spread. In it, he analyzes some of the elements that helped one particular blog post get over half a million likes. He also references an interesting research paper about what makes online content go viral.

This infographic highlights five key elements of viral content: scarcity, share buttons, skim-ability, practical utility and consistency. Are there any others you would add? The comments are yours.

Originally posted on Social Media Explorer

Do Consumers Believe in Advertising?

Don’t let Don Draper fool you. Advertising is not as simple as a catchy slogan or clever pitch. As industries shift away from print advertising toward the changing digital frontier, brands need to know which audiences will be most receptive to certain methods.

Driving Social Media Adoption at Your Company

SocialSteve's Blog

Last week I hosted a webinar on getting your company on board with social media marketing and gaining greater acceptance throughout your organization. The motivation for social media is that “marketing must change because the market is changing.” Just look at the target audience behavior to see their adoption and use of social networks to help determine how important social marketing is.

So in this post I’ll share with you the highlights of the webinar. Consider the following key elements to getting your organization to strongly embrace social marketing such that it is not just the marketing department’s efforts. In the words of Dave Packard (of HP), “Marketing is far too important to be left solely to the marketing department.” Marketing your brand and company is everyone’s job.

1) Have a clear understanding of your target audience’s wants, needs, and motivations. Capture their digital behavior, practices and social channels of…

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Yes. Looper’s director wants you to listen to an iPod in the theatre.

With all of the branding going on out there to drive traffic to the box office I am actually a bit surprised no one has thought of this sooner. Production companies and directors alike have executed some pretty unique and engaging branding experiences, but this may be the first time I have heard a director encouraging fans to plug into their iPod in the theatre.

This is a pretty cool idea. In order to encourage repeat in-theatre viewings of Looper (currently in theatres), director Rian Johnson has released a commentary track which is meant to be played simultaneously with the movie. In movie theaters, on your personal device. The next time you’re at the cineplex, the guy sitting next to you with huge headphones on might not be crazy after all.

Looper, a nifty time-traveling flick starring Bruce Willis, came out in the United States on September 28, and was the 2nd highest grossing movie during its first week. The second weekend, it tumbled down to 4th place. So this is a pretty cool idea to try to get people who went to the movie once and loved it back into movie theaters. According to the Looper blog, the commentary available to download will not appear on the Blu-ray or the DVD extras, and is specially written for viewing in movie theatres. It’s a great idea, and the first time I’ve heard of a promotion like this.

Interested Looper fans can download the commentary here.

Social Media Revolution 2012

A Few Stats from Social Media Revolution 3

1. Over 50% of the world’s population is under 30-years-old
2. In 10 years over 40% of the Fortune 500 will no longer be here
3. Social Media has overtaken porn as the #1 activity on the Web
4. Facebook tops Google for weekly traffic in the U.S.
5. 1 in 5 couples meet online; 3 in 5 gay couples meet online
6. 1 in 5 divorces are blamed on Facebook
7. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
9. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
10. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
11. A new member joins LinkedIn every second
12. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
13. Lady Gaga, Justin Bieber and Britney Spears have more Twitter followers than the entire populations of North Korea, Australia, Chile…Israel, Sweden, Greece,
14. Over 32 million have watched the Volkswagen Darth Vader Kid advertisement on YouTube
15. Child actor has never seen Star Wars
16. Ford Explorer launch on Facebook more effective than a Super Bowl Ad
17. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
18. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
19. 69% of parents are “friends” with their children on social media
20. eReaders have surpassed traditional book sales
21. Groupon will reach $1 billion in sales faster than any company in history
22. There were over 75 million more people playing Farmville than there were real Farmers
23. Social Gamers to buy 6 billion in virtual goods by 2013; movie goers only buy 2.5 million in concessions
24. The #2 largest search engine in the world is YouTube
25. While you watch this 100+ hours of video will be uploaded to YouTube
26. If Wikipedia were made into a book it would be 2.25 million pages long
27. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
28. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
29. 34% of bloggers post opinions about products & brands
30. Do you like what they are saying about your brand? You better.
31. 90% of consumers trust peer recommendations
32. Only 14% trust advertisements
33. Only 18% of traditional TV campaigns generate a positive ROI
34. 90% of people that can TiVo ads do
35. 93% of marketers use social media for business
36. We will non longer search for products and services, they will find us via social media
37. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
38. The ROI of social media is that your business will still exist in 5 years
39. Babies have been named Facebook in Egypt

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