Driving Social Media Adoption at Your Company

Originally posted on SocialSteve's Blog:

Last week I hosted a webinar on getting your company on board with social media marketing and gaining greater acceptance throughout your organization. The motivation for social media is that “marketing must change because the market is changing.” Just look at the target audience behavior to see their adoption and use of social networks to help determine how important social marketing is.

Social Media Adoption at Your Company

So in this post I’ll share with you the highlights of the webinar. Consider the following key elements to getting your organization to strongly embrace social marketing such that it is not just the marketing department’s efforts. In the words of Dave Packard (of HP), “Marketing is far too important to be left solely to the marketing department.” Marketing your brand and company is everyone’s job.

1) Have a clear understanding of your target audience’s wants, needs, and motivations. Capture their digital behavior, practices and social channels of…

View original 344 more words

About these ads

2 thoughts on “Driving Social Media Adoption at Your Company

  1. SocialSteve says:

    Thanks Social Drifter … Social Steve

    • No problem! This was a very insightful post. I think sometimes we get so caught up with all things social that we forget that there are still countless organizations who have yet to acknowledge its value. Thanks for the article!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,315 other followers

%d bloggers like this: