History of Social Media

History of Social Media

Another great little infographic from the creative minds over at RedPepper in Nashville.

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Ten Tips to A More Professional LinkedIn Profile

Instructions, Tips and Advice for Using LinkedIn for Job Seekers

linkedin-people

  1. Use a custom URL.  For example: http://linkedin.com/in/davidlyleford
    The primary reason you might want to use a custom URL for LinkedIn is for search engine optimization (SEO) purposes. Search engines, including Google, still seem to place some importance on keywords within a URL.
  2. Your profile should be grammatically flawless
    Use simple and direct language rather than large words or complex sentences. Proofread and carefully check spelling, punctuation, and sentence structure. Your personal statement should be grammatically flawless.

  3. Use updates.
    Updating your LinkedIn status is a great way to communicate to your network on a frequent and ongoing basis. If you are looking for ideas on how to do this more effectively check here:
    10 Tips For Effectively Using Your LinkedIn Status Update
  4. Use a summary.
    The New LinkedIn Profile has several new bells and whistles s but the Summary remains one of the most important sections on your Profile. Why? Because it’s the only area on the Profile where you get to define yourself from scratch. Because it’s personal – it’s where people look to find out what makes you tick. Are you in command of your narrative? Does your Summary do you justice?
  5. “My Website” doesn’t say much about you.

  6. Your photo is your tagline
    Simply put, your profile picture matters. Don’t make the mistake of being one of the many who don’t even bother to upload one. Companies and other professionals like to attach a face to who they’re dealing with. If you ignore your profile photo completely, the impression that they’re working with a faceless, impersonal entity is increased.
  7. “Experience” is much more than all the jobs you’ve had.
    The reason this works is because when you offer your experience, you’re not offering any evidence that you’re good. You’re simply calling yourself a good product with a good history and that’s the entirety of your sales pitch. When you can describe what you’ve done and your prospective employer can see that it’s good, you’re providing evidence that you’re a capable worker and you’re making it sound a lot less like self-promotion.
  8. “Education” is much more than the institutions you’ve attended.

  9. Optimize your profile

  10. Recommend and seek recommendations
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Asiana Flight 214 crash in SFO – Crises Management Case Study and Analysis

You couldn’t ask for a better case study of media fragmentation than the crash of Asiana Airlines flight 214 in San Francisco – ground zero for the invention of social media and leading example of its use.

Asiana Airlines flight 214 crashed upon landing at San Francisco International Airport on June 6, 2013. This is an analysis of the incident from a crises communications perspective, in the age of social media and the connected traveler. This great Slideshare presentation was shared via LinkedIn by my good friend, Mary Ellen Miller.

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The History of Advertising: How Consumers Won the War for Their Attention

20 Fascinating Facts From the Evolution of Advertising

1) Advertising has existed as far back as 3000 BC!

2) 63% of consumers need to hear company claims 3-5 times before they actually believe it.

3) You’re more likely to survive a plane crash than click a banner ad.

4) The first newspaper ad was in 1650 to offer a reward for 12 stolen horses.

5) The first professional advertising agency was launched in 1841 in Philly.

6) Advertising first became an academic discipline in 1900 at Northwestern.

7) Unilever & JWT first partnered in 1902, creating the longest relationship in advertising history.

8) A baby formula brand was the first to sponsor a blimp (in 1902).

9) The first ad agency to launch a product was JWT on behalf of P&G in 1911, for their product Crisco.

10) The first radio ad spot was offered in 1922: $100 for ten minutes!

11) In 1929, Lucky Strike spent $12.3M on ads, the most in history to that point to promote just one product.

12) The first TV ad was for Bulova Clocks & reached 4000 TVs.

13) In 1946, the U.S. had 12 TV stations. By 2011? 1,700.

14) Caller ID has been around to spot telemarketers since 1981.

15) In 1993, the entire internet had 5 million users — or 0.45% of Facebook’s current user base.

16) The first email spam was sent by Canter & Siegel law firm in 1994.

17) In 1998, the average consumer saw 3,000 marketing messages per day.

18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials.

19) In 2011, there were over 1 trillion pages online. That’s 417 pages for every 1 person!

20) Google’s Eric Schmidt cites that “Every 2 days, we create as much information as we did from the dawn of civilization up until 2003.”

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Self Freezing Coca-Cola… Yes this actually works.

My co-workers and I had heard of this trick before and had to try it ourselves. After a couple failed attempts and some research into tips & tricks we finally got the desired results. Still blows my mind!

This project was inspired by the viral YouTube video: “How to Chill A Coke In just a second!!” and the process of nucleation was inspired by “Self-Freezing Coke – Crazy from Kong!

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5 Key Elements of Viral Content

 5 Key Elements of Viral Content

Mark Smiciklas from Intersection Consulting and author of The Power of Infographics, designed this helpful infographic The Five Key Elements of Viral Content.

The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online?

In researching the content for this infographic I came across a post in my Delicious archive that helps answer this question. Leo Widrich over on the Buffer Blog wrote a great post about what makes content spread. In it, he analyzes some of the elements that helped one particular blog post get over half a million likes. He also references an interesting research paper about what makes online content go viral.

This infographic highlights five key elements of viral content: scarcity, share buttons, skim-ability, practical utility and consistency. Are there any others you would add? The comments are yours.

Originally posted on Social Media Explorer

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Do Consumers Believe in Advertising?

Don’t let Don Draper fool you. Advertising is not as simple as a catchy slogan or clever pitch. As industries shift away from print advertising toward the changing digital frontier, brands need to know which audiences will be most receptive to certain methods.

Do Consumers Believe in Advertising?

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